Goolge’s +1 button, which just received a major update, is becoming one of the most popular sharing buttons available. Many sites that once relied on Twitter and Facebook sharing buttons are increasingly adding +1 to the mix. Not surprisingly, Google is looking to use +1 sharing data to re-rank search results.
In a recent email to the editors of Wired.com, a Google spokesman wrote:
Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results. The purpose of any ranking signal is to improve overall search quality. For +1’s and other social ranking signals, as with any new ranking signal, we’ll be starting carefully and learning how those signals are related to quality.
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Every time a new social network comes on the scene there’s talk of it being a “Facebook killer,” a site that will draw users away from the most dominant social network on the Web. Although that term has been used to describe many up-and-coming social media platforms, no bona fide “Facebook killer” has emerged…until now.
Google+ has been growing at a staggering pace. After only two weeks, the social network had 10 million users. As you read this, Google+ may have closer to 20 million users. [click to continue…]
I admit it. I’m a purist. It was hard for me to switch to a Twitter client but I’m now happily using several. It was almost impossible for me to switch to a Facebook platform other than FB itself, but I’m doing it.
When I was told to try out the new blogging platform in our Search and Social Dashboard, I was scared. Don’t get me wrong – I love the new dashboard. It does everything I ever wanted a dashboard to do. It’s just… well, I like the WordPress interface.
If you’re reading this entry, it means that I like and fully approve of our new blog-posting component. If I didn’t like it, I would have removed this entry and asked for the feature to be pulled from the dashboard altogether.
Alright, that’s it. Here we go. Either you just read that or you didn’t.
Fingers crossed…
When news first broke about Google’s “farmer algorithm” nearly a month ago, I received calls from partners (and a couple of competitors) asking if I was scared. On the contrary, I was ecstatic, and they didn’t understand why.
TK Carsites employs a content strategy for link-building that is unique in the automotive industry. We do not rely on automated techniques or content syndication to drive links to our dealers. Instead, we installed a technique back in 2007 that focused on building high-quality, absolutely unique content on blogs such as Toyota News and our social media blog.
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For years, TK Carsites only offered their powerful SEO services to those on the TK website platform. Now, we’ve stepped up the game.
Regardless of which platform you use or which vendor handles it, TK Power SEO is now your ultimate tool for getting ranked at the top of the searches that matter most to your dealership. With our proprietary link-building system and content creation service, we are able to help anyone. Even if you are on another platform such as Dealer.com, VinSolutions, or BZ Results, TK is now open to work with your website to help it dominate the search engines organically.
Visit Automotive SEO to learn more or call us today!
In what can only be described as good news for both consumers as well as white-hat search engine optimization firms, Google is going after the content-farm model by soliciting help from users themselves.
Rolling out as a new Chrome extension, the search giant will allow users to block content from their search results. While this isn’t new in itself, the collection of the data to help shape the search results is a strong statement and will benefit everyone other than spammers.
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Businesses and marketers often focus so much on driving traffic that they forget to convert the traffic they drive.
This infographic by FormStack gives an excellent general depiction of what a quality landing page should look like.
Click to enlarge.
In September Google quietly updated its SEO Starter Guide. Already, the guide has been translated into 40 languages and has helped countless website owners and webmasters gain basic knowledge about search engine optimization and website usability. Now, in its latest iteration, the guide is packed with even more helpful information that should not be missed. [click to continue…]
Most who have entered their adult lives in the last 5-10 years probably couldn’t imagine using a phone book or browsing through a JC Penney’s catalog. We have become so dependent on search engines and social media to ever imagine gathering our daily information from any other sources.
With reputable sources such as Georgia Tech and Forrester Research, this infographic we found on Performancing really hits home with interesting statistics and a time line of what has transpired in the world of search engines. Enjoy!
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Social media drives reputation management
In our final interview with Ford Motor Company’s Head of Social Media, Scott Monty we discuss the importance for a Dealership to own their name and reputation online, which is better – Facebook or Twitter and we hear about the future of Ford’s Social Media.
In conclusion, it was a pleasure to interview Scott Monty and to hear his voice on the matter of social media within the Automotive Industry. We hope this brings further attention on the subject and encourages you to take the wheel within your Dealership’s social media authority. [click to continue…]
Goolge’s +1 button, which just received a major update, is becoming one of the most popular sharing buttons available. Many sites that once relied on Twitter and Facebook sharing buttons are increasingly adding +1 to the mix. Not surprisingly, Google is looking to use +1 sharing data to re-rank search results.
