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Automotive Internet Marketing |
Car Dealer SEO | Auto Search Engine Marketing | Automotive Microsites | Email Marketing |
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| Car buyers use the Internet as much as possible when they enter the market. Over 75% start their research online. Most of those who start there finish there IF they find what they are looking for. The only thing that keeps this from being over 90% is that most car dealers are not marketing their products and services properly. That is where TK Marketing comes in.
Automotive Advertising on the Internet goes beyond dealer search engine optimization (SEO) or auto search engine marketing (SEM). While most people are using search engines such as Google to find what they need, there are other untapped areas where automotive marketing is important. For car dealers, search engines can be their best tool or worst enemy. Car marketing is tough. We make it simple.
Please browse this website. When you are ready to make the next move and inquire about the best internet auto advertising packages available, feel free to call our Chief Marketing Executive, Jim Rucker, directly, or request a free website analysis above. He will answer any questions you have regarding dealer marketing on the Internet. |
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Automotive SEO |
Automotive search engine optimization is the art and science behind the top performing car dealer websites on the Internet. It is a service offered by many, understood by few, and butchered by most.
Getting a car dealer to the top of the organic rankings on Google, Yahoo, and MSN for keywords like “Minneapolis Toyota”, “Oklahoma City Lincoln”, or “Harrisburg Ford” takes more than just adding meta tags and stuffing keywords.
If you want to increase your car dealership search engine traffic, please fill request a free website analysis and quote. We will give you honest feedback on the best ways to optimize your dealership’s website. |
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Automotive SEM |
| Search engine marketing for car dealers is simple. You plug in keywords, bid for placement, and watch the visitors roll in. |
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Of course, if it’s really that simple, why are thousands of auto dealers burning thousands of dollars on internet marketing and getting little in the way of leads? The answer is simple.
Automotive SEM is not as simple as it seems.
Through state-of-the-art keyword research, thought out designation of landing pages, intelligent bidding, and constant monitoring, our clients have enjoyed the most out of every penny they’ve spent on search engine marketing. |
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| Automotive advertising on the Internet must be tracked, monitored, and constantly improved. SEM Auto is one of our strengths. To learn more about how TK Marketing can advertise your websites efficiently, request a website and marketing analysis. |
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Lead Generating Automotive Microsites |
Microsites are not a new concept. Most of the third party new car lead providers have been using them for years to generate the leads that they sell to dealers for $15, $20, $25, or more. These leads are often non-exclusive and either get sold to a competitor or to another third party lead provider who then sells it to a competitor. Your dealership does not need to be a part of this cycle.
There are many types of microsites. Some are branded, adding an extra marketing presence on the Internet for your dealership. Others are unbranded, appealing to the customers who want the buffer between themselves and the dealer.
Some target specific models, while others offer service for different makes. There are even some that are specialty websites, geared towards driving different forms of leads such as credit applications or trade evaluations. Regardless of the goal, TK Marketing has affordable and effective microsites available to fill your needs. Ours are optimized for organic searches while maintaining search engine marketing qualities to allow for PPC campaigns. The sky is the limit.
If you are ready to pay $8-$14 instead of or in addition to the third-party leads, contact Jim Rucker today or request a quote above. |
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Car Dealer Email Marketing |
| Many car dealers are using bulk mail in some way. They are now starting to understand the importance of collecting email addresses and sending out promotions, newsletters, referral requests, and dozens of other bulk mail tasks. These are often very effective, which is why most do not realize they are tapping into less than half of the potential.
The name of the email game is deliverability. Dealers use their LM and CRM tools or even directly through their email provider to deliver messages to their customers. Because of issues with platform and content, many email campaigns are hitting the wall. Most of the emails are either blocked as spam or filtered to bulk mail.
If you’re having success with email marketing (and especially if you’re not) please contact us today. We can implement campaigns that are vastly more successful and manage them for you while still keeping complete control in your hands. Please call or request a quote today. |
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Internet Marketing: Outside the Box
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The Internet and the people who use it are changing constantly. There are new, innovative, effective methods to market online that are surfacing every day. For proof, look at Facebook.com. Two years ago, it was a small social site for college students. Today, it is a $15 billion corporation that is an Internet marketing goldmine. Google, Yahoo!, and Microsoft are all vying for a piece of the action for good reason.
TK Marketing stays on top of the marketplace, finding new ways to advertise for our clients and generate leads. Many of the tools that are not being utilized by other automotive advertising agencies are being put into action today for our clients. Products such as blogs, social media, buzz marketing, Internet contests, social networking, and Web 2.0 are all available. TK Marketing is the only company with an understanding of them all and a plan to stay on top of new developments. |
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Automotive Internet Marketing: The Complete Package |
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The smartest car dealerships in the country know that saturating the Internet accomplishes two goals. First, it generates more leads for your Internet Department or BDC. Perhaps more importantly, it helps to prevent customers from shopping elsewhere.
Our complete dealer marketing package is designed to enhance your Internet presence in ways you’ve never imagined. Whether you are a small dealership in a small town, a huge dealer group in several major metros, or anywhere in between, TK Marketing is your compete solution for mastering the Internet and increasing dealership sales.
Let us create a custom package for you. We will analyze your current web presence, your market, and your competitors and devise a plan that will generate the most leads for the least investment. Speak directly to our Chief Marketing Executive today or request a complete web analysis. It’s the first step on the road to increasing sales beyond any expectations.
We offer packages custom tailored to fit any dealer’s needs, regardless of size and budget. |
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Launch Your Internet Sales Into the Next Level |
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If you are ready to generate more traffic, bring in more leads, and stop paying outrageous prices on outside lead sources, we are ready to help. Request a free website analysis or call Jim Rucker at 714-937-1239 TODAY. |
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