It’s this simple. When given the choice between being ranked in the top 5 for good keywords or being ranked #1 for a great keyword, I will (after asking for further qualifications and some examples) almost always opt for the former. Search has changed dramatically in the last couple of years. As a result, above the fold for many is normally better than at the top for a few.
One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our clients and prospects. This is much more important today than ever before in the world of automotive internet marketing because the changes are happening too rapidly. Marketing professionals and companies must stay on top of these changes from day to day and adjust accordingly, something that the vast majority of dealers simply do not have time to do.
There are over 200 known factors in Google’s organic search ranking algorithm, but the things that can have the most affect on a current website can be broken down into three components: content, links, and social.
Any dealers who think they can wait for Google+ to get big before getting involved with pages and the like are going to miss out. The affects that Google+ has on both search and social are well-documented. It’s now a necessity to include it in your online marketing efforts.
Goolge’s +1 button, which just received a major update, is becoming one of the most popular sharing buttons available. Many sites that once relied on Twitter and Facebook sharing buttons are increasingly adding +1 to the mix. Not surprisingly, Google is looking to use +1 sharing data to re-rank search results.
In a recent email to the editors of Wired.com, a Google spokesman wrote:
Google will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results. The purpose of any ranking signal is to improve overall search quality. For +1’s and other social ranking signals, as with any new ranking signal, we’ll be starting carefully and learning how those signals are related to quality.
Every time a new social network comes on the scene there’s talk of it being a “Facebook killer,” a site that will draw users away from the most dominant social network on the Web. Although that term has been used to describe many up-and-coming social media platforms, no bona fide “Facebook killer” has emerged…until now.
I admit it. I’m a purist. It was hard for me to switch to a Twitter client but I’m now happily using several. It was almost impossible for me to switch to a Facebook platform other than FB itself, but I’m doing it.
When I was told to try out the new blogging platform in our Search and Social Dashboard, I was scared. Don’t get me wrong – I love the new dashboard. It does everything I ever wanted a dashboard to do. It’s just… well, I like the WordPress interface.
If you’re reading this entry, it means that I like and fully approve of our new blog-posting component. If I didn’t like it, I would have removed this entry and asked for the feature to be pulled from the dashboard altogether.
Alright, that’s it. Here we go. Either you just read that or you didn’t.
When news first broke about Google’s “farmer algorithm” nearly a month ago, I received calls from partners (and a couple of competitors) asking if I was scared. On the contrary, I was ecstatic, and they didn’t understand why.
TK Carsites employs a content strategy for link-building that is unique in the automotive industry. We do not rely on automated techniques or content syndication to drive links to our dealers. Instead, we installed a technique back in 2007 that focused on building high-quality, absolutely unique content on blogs such as Toyota News and our social media blog.