If a car dealer were to buy every product out there that offered ways to increase their leads, they would spend hundreds of thousands of dollars per month – and that’s if they only tried the “good” ones.
The truth is that there are hundreds of products and variations within these products and services that are intended to help gain exposure for car dealers. The automotive industry is one that has so many options, it’s challenging to know what is a must, what is optional, and what just won’t work.
Here are our thoughts. Clearly we are biased, as our three primary points of focus are all ranked high. Then again, our company culture is one where we won’t sell anything unless we feel it can truly be helpful. Smoke and mirrors – that’s just not our style. Snake oil – it’s not in our repertoire. We focus on results.
But, enough about us. Here are the needs (in our opinion). It’s a list and we will go into details about each in the near future, but for now you can use it as a resource to remind you of your priorities.
Needs
- A strong lead-generating dealer website
- Search engine optimization
- Lead management tools
Wants
- Pay-per-click advertising
- Social media marketing
- Banner advertising
- Microsites
- Landing pages
- CRM
- 3rd-party leads
Wastes
It has been suggested to me that rather than list the “wastes” that I will need to back up claims before publishing them. As a result, I have pulled this section for now and will cover each individual aspect in the near future.
As a result, this article is short, but it will be enhanced and expanded upon soon.
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Read more about Dealer Marketing on this blog.
