This is a common question I hear from Internet managers. The answer is YES! However, the real question should be “If I am going to SEO myself, how much time do I need to put in?” The answer to this question all depends on how competitive your market area is and how experienced you are at SEO. Therefore, the answer is: The less experience you have, the more time you will spend.
As stated in my webinar “From Search to Sold”, SEO is a series of processes repeated over and over with no end. I did not get into site structure and code, which are very important, as I believe most systems used today in the automotive industry have this covered. I also did not get into link structure which will take some research to make sure you have a sound method for interlinking the pages within your site. Bottom line is, if you follow solid processes, you should be able to adequately optimize your site and grow your traffic over time. You will also figure out in about 30 days how much time you need to spend each month optimizing your site.
Now for the hard part…
Over 80% of a strong Dealer SEO strategy is the ability to build authority back links to your site. If you are not well adept at how this is done or do not have the time to continually build links, you will not be able to compete with others that have those strategies in place. It’s that simple. Additionally, if you are in a major metro area, you will be competing with many other dealers and third party sites combined. This will require experience or you will be spending more time researching than you do performing the work. If you are a car dealer and still choose to SEO yourself, feel free to contact us at TK Carsites. We’ve been in the SEO game since 2003 and will be happy to give you some pointers and steer you in the right direction. Don’t worry. It’s on us!
