Ford's Scott Monty Weighs in on Quality vs. Quantity
If you fear integrating social media within your dealership or are unsure of whether to choose quality vs. quantity when analyzing your social media, Ford’s Head of Social Media, Scott Monty clarifies what has worked for Ford Motor Company and how Dealers need to proceed for their ultimate social media survival and success.
In this second part interview with Scott Monty, we explore the fear of Social Media within the Automotive Industry and how Social Media needs to be a group effort. We also covered the almighty question of quality vs. quantity while utilizing social media for your dealership.
This interview took place during the world’s largest expo in Las Vegas, BlogWorld and New Media Expo. Where for the second year in a row Ford has been a Gold Sponsor for the event, in part III of TK Carsites’ interview with Monty we will find out why Ford decided to sponsor a non-automotive event which may inspire you to do the same, and think outside of the box.
* * *
This story originally appeared on the TK Carsites blog. For more automotive SEO stories subscribe to this blog now.
