Social media is about building a relationship
There are many Dealerships out there with the burning question of “how much time should they spend on social media?” and with that question in mind, we begin part III of our four part interview with Ford’s Head of Social Media, Scott Monty.
Monty says, “They need to understand that this is not advertising, it’s a dialogue.”
Monty also discusses Ford’s sponsorship and presence at a non-automotive conference, instead the largest social media expo, BlogWorld and New Media Expo. Which may inspire dealerships to take initiative on stepping outside the automotive industry and venture into others that may enhance their brand, network and overall success.
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This story originally appeared on the TK Carsites blog. For more automotive SEO stories subscribe to this blog now.
