TK Carsites represented the automotive industry within the world’s largest social media expo, as an attendee at this year’s BlogWorld and New Media Expo. We decided to send our Social Media Specialist, Erin Ryan to explore, experience and network with the top leaders in Social Media to date.
Ford's Head of Social Media, Scott Monty
One of those leaders is Ford Motor Company’s Head of Social Media, Scott Monty and with some initiative and luck we were able to set up an interview with Monty and discuss the importance of social media in the automotive world.
This is the first part of a four series interview that TK’s Erin Ryan had with Ford’s Scott Monty who posed some crucial questions that are intended to shed light on why it is vital for Dealership’s to embrace the presence of social media in order to enhance their presence within their communities.
Social media has become the evolution of our communication and the expectation is at an all-time high to engulf the various social networks that are available to you for your dealership to further its recognition amongst your current valued customers and future ones as well.
Scott Monty answered this question with confidence and ease as to why Dealers need to up their game within the automotive industry and left room to inspire. As we used the 2012 Ford Focus as our stage, the interview began with the question as to “Why is it important for the automotive industry to utilize social media?”
It came as no surprise when Monty answered with full on support of the question, however – one of the many poignant moments within the four part interview was when Scott said,
Sales is limited, Service is forever – Scott Monty
Many dealers have yet to see the importance of the service over the sale since selling is the essential goal in a sales persons’ mind. However, focusing on service can ultimately enhance your sales and customer loyalty which is the accurate end line for any business.
At TK Carsites we significantly care about not only providing quality products as our new “Power Social” packages will avail. We are also dedicated to bringing you forces of inspiration and examples of how you too can create a successful social media authority. It does not matter how big or small your dealership is, it simply depends on how big you are willing to think, how far outside of the box you are willing to go and ultimately how imperative servicing your customers are to you and your dealership.
With this first part of a four part webiview (web + interview) we hope you will find some answers to your social media integration or advancement.
Please be sure to share your thoughts as to why you think it is important for the automotive industry to utilize social media. Get courageous and leave us a video response on YouTube or tell us your theories right here in our comments box. Together, we can build a strong community and be the support that every dealer deserves.
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