In September Google quietly updated its SEO Starter Guide. Already, the guide has been translated into 40 languages and has helped countless website owners and webmasters gain basic knowledge about search engine optimization and website usability. Now, in its latest iteration, the guide is packed with even more helpful information that should not be missed.
What is the SEO Starter Guide?
For years, webmasters always asked representatives of Google in forums and at conferences, “What are some simple ways that I can improve my website’s performance in Google?” With so much information (and disinformation) on the Web regarding search engine optimization, Google realized that it could be intimidating for those just starting out on the Web.
That’s what led to the creation of the Search Engine Optimization Starter Guide, which covers numerous topics and areas that webmasters should consider optimizing. Google also included illustrations and simple language to ensure topics were explained sufficiently, without causing confusion.
Two years later, the updated version improves upon the original guide in several ways. First, Google added a glossary to define the terms used in the guide. There are also more examples to explain the topics covered. Google also included a section on how to optimize your website for mobile devices, which is increasingly important. And best of all, the guide doesn’t just cover what you should do; it also explains what you shouldn’t do.
Why would Google encourage SEO?
SEOs often get a bad reputation. For the most part, that negative perception is grossly unfair, but it begs the question, ‘why would Google want to promote SEO?’
The simple answer is that SEO is good for your website, your customers, and even for Google, so an understanding of SEO ranking factors is essential. Having descriptive title tags, appropriately named images, simple-to-understand URLs , informative on-site content, etc., helps Google understand what your website is all about – and subsequently influences rankings. These elements also have the added benefit of improving the usability of your website. And, providing users with what they are searching for means you’ll have a better chance of turning these users into customers.
I need more help with my SEO
If you haven’t already checked it out, you can download the new version of the guide here [PDF]. The guide is an excellent starting point for anyone in need of a little background on SEO and related terminology. But for those that need even more help beyond the basics, there are always automotive SEO experts available to help.