With the emergence of automotive social media, the resurgence of PPC, and the growing trend towards understanding analytics, it would be easy to say that SEO is starting to take a backseat to its “sexier” automotive marketing counterparts. This, of course, would be a mistake.
The Venn Diagram above points to one of the reasons that so many agencies and marketers are pulling away from SEO as a product. Bottom line: it’s a tough gig. It takes certain qualities to be good at any of the above-mentioned fields, but SEO is truly a combination of every discipline.
We take pride in the fact that we’re not only “staying in” the Automotive SEO game, but that we’re also extremely dedicated to continuing our pursuits of excellence. To us, the more that competitors leave SEO to pursue easier targets, the better our product will be.
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