When news first broke about Google’s “farmer algorithm” nearly a month ago, I received calls from partners (and a couple of competitors) asking if I was scared. On the contrary, I was ecstatic, and they didn’t understand why.
TK Carsites employs a content strategy for link-building that is unique in the automotive industry. We do not rely on automated techniques or content syndication to drive links to our dealers. Instead, we installed a technique back in 2007 that focused on building high-quality, absolutely unique content on blogs such as Toyota News and our social media blog.
We’ve been planning on this algorithm change for some time. It actually came much later than we had hoped, but it’s here now and we’re seeing the benefits.
Quality Over Quantity
The content that we produce on our sites is designed for the masses, not the search engines. As a result, many of the pieces that we post do exceptionally well on content curation sites such as Digg and Reddit. If it’s high-quality and promoted properly, the traffic and links that are generated are nothing short of spectacular.
The fact that most in the industry cannot recognize the difference between a content farm and high-quality, unique content produced on blogs is both disturbing (for the industry) and comforting (for our company).
Our philosophy has always aligned with the search engines’ goals. Focus on quality over quantity is what makes the farmer algorithm so important and why our sites have gone up in rankings ever since. Content syndication as an SEO strategy is dead. If you want to win in search, you have to focus on unique content that appeals to the masses.
It’s what Google wants.